Dropping Anchors
Anchoring can get downright complex if you really begin to explore the possibilities. I’d never thought much about using anchors while telling a story or using a metaphor, but it works wonders. You can anchor using anything really, a certain gesture (my favorite), tone of your voice, tilt of the head, etc.
First things first. You have an objective like selling a house. You’ll want to elicit a negative emotion and a positive emotion and anchor both emotions accordingly as you get them to tell you their past experiences of buying a house. What were the positive and negative experiences? Pace their response and anchor the positive and negative emotions. Then you can feed them back the anchors within a metaphor:
“You know, it was just about 6 months ago I was showing someone a house in this neighborhood. I told him to buy then because this area is growing temendously (positive anchor), but he wasn’t so sure, and told me he’d wait a bit. He came by a few days ago asking about the same house. I told him it was sold already, and that house has since doubled in value (positive anchor). I feel sorry for him. He’s just kicking himself for not buying it (negative anchor).”
This can be used with anything really. You can be downright devious with this if you want to, but be careful!
Start embedding suggestions/commands and things start really getting interesting…
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Hi again,
You’ve been quite prolific over the last few days!
I’ve not done anything with anchors except plant one on myself to help me deal with public speaking. I didn’t try to trigger it until I had re-planted it several times.
It hasn’t made me a brilliant speaker but it puts me in a much calmer state and that is quite something!
Keep up the good work - Graham.