10 Steps To Better Persuasion
By Allen Parks, (c) 2007
1. Develop pacing naturally.
When you first learn how to pace, it can sound very stiff
and robotic. But pacing can become a very natural part of
you. Just feed them back their statement with a question. It
is important to remember not to paraphrase, but to use the
same words the person you are talking to is using. If they
say, “I went to such and such movie last weekend”, you can
respond by asking, “Oh, you went to a movie last weekend?”
Covert hypnosis is about allowing all of these
complex methods to flow unconsciously. The more questions
you ask using their own language, the faster you will build
rapport.
2. Keep your attention external.
You are trying to persuade another person which means you
want to observe their actions. That means you should pay no
attention to your own thoughts. Each time you go inside
yourself and ask yourself a question about the situation,
you are no longer watching them and you may miss what is
really going on. Simply watch their facial expressions, body
language, and listen to the types of words they use without
thinking about what technique you should be applying based
on their actions. Your response should be unconscious and
come about naturally. This is the secret of the real
covert hypnosis masters.
3. Write 100 examples of a new language pattern.
If you have to think about a language pattern in order to
use it, then its effectiveness has been severely diminished.
Language patterns should be expressed unconsciously and
naturally. This can be done by writing out 100 examples of a
newly learned language pattern. Then go out and slip into
every conversation as many times as you can. Do it so often
that you become bored with it. Then move onto learning a new
pattern. But remember covert hypnosis is not about learning
patterns. Without the right emotional state, body language,
tonality, and rapport you will most likely be perceived as a
strange talking weirdo!
4. Learn their yes and no positions.
Everyone has a direction the move towards when they say yes
and no. They will tend to nod in that direction, and they
may even turn their body slightly or even to a large degree
in that direction. Learn their yes and no positions and
gesture in those directions accordingly depending on your
objective. If you want them to perceive something in the
negative then anchor that thing in their “no” position. If
you want them to perceive something in the positive then
anchor that thing in their yes position. Good salespeople
use their hands often placing their product into their
client’s “yes” space and their competition into their
client’s “no” space.
5. Learn 3 minute stories.
Telling stories is one of the most powerful ways to persuade
someone. Our brains are wired for metaphor. We experience
reality through concepts and not directly. Learning to tell
short stories with a covert message in under three minutes
will increase your persuasions skills exponentially.
Practice a story many times in the mirror using different
tonality and body language. Express the emotion outwardly
that a words represents. Tell these stories to as many
friends and family members as possibly. Then begin telling
your stories to strangers.
6. Learn their representational systems.
People’s representational systems are predominantly visual,
auditory, or kinesthetic (VAK). I can see the bright blue
ocean, I can hear the crashing of the waves, or I can feel
the warm sun on my skin and the sand beneath my toes. Some
so-called experts like to give percentages, but this is just
a model and every person is different. Speak to others from
their own unique perception of the world. What types of
sensory vocabulary do they respond more to? It is possible
for someone to have a predominant visual rep system, but
also respond favorably to sound words. Each person is
unique. Find out why!
7. Anchor yourself and others.
Many NLP practitioners learn to anchor the emotional
states of others, but never apply the same anchors to
themselves. By learning to anchor your own emotional states
you will have a better understanding of how those same
triggers work on others. Anchors can be anything.
Traditional anchoring involves a touch on the shoulder or
hand, but actually we can anchor facial gestures, a lean of
the body, a certain word. Use anything you want to. It’s ok
to be creative when using these covert hypnosis techniques.
8. Feel that what you want others to feel.
After you learn to anchor your own emotional states you can
put yourself in the same state that you want to elicit in
another person. If your outcome is to make another person
feel good, but you do not feel good because you are stressed
out about other issues, you probably will not get very far.
A person’s unconscious mind picks out every facial
expression, every minute detail of body language. Learn the
art of self-hypnosis. If you cannot get excited about the
product you are selling, how can you expect someone else to?
9. Practice tonality with yourself.
I have plenty of hypnosis CDs by other hypnotists. Some of
them are really wonderful, some of them need to thrown in
the trash. The deciding factor is 9 out of 10 times,
tonality. If you are being told to relax, but the pace of
speech is fast and jittery, and the voice is uneven and
high-pitched, you mostly like will become uneasy and
nervous. Learn to slow down and draw out your words. Drop
the pitch of your voice and learn how to turn tag questions
into commands.
10. Keep a journal.
Make sure you write an entry in a journal every day. Include
every thing you tried out during the course of the day.
Write down what did work and what did not work. After you
have written for a few months look for common themes your
unconscious mind may be communicating to you. When you feel
down because you are not sure if this covert hypnosis mumbo
jumbo is working or not, review your journal. You will be
surprised how far you have come along.
admin :: Jul.08.2007 :: NLP, advanced language patterns, hypnosis, metaphor, persuasion, self-hypnosis :: 1 Comment »
Most people nod when they say, “yes” or “no”, even if it is very subtle. Some people might nod “yes” slightly down and to the right. Some people might nod “no” consistently to the left. In any case “no” and “yes” definitely have a direction and position, and each person is different.
Some of you, no doubt, are already familiar with George Miller’s paper 
We experience so-called reality through our physical senses. The sense impressions of the external world are received predominately through six central sense receptors. A combination of what we hear, see, feel, smell, taste, and touch make up most of our experiences. NLP traditionally uses five senses, disregarding taste, but I feel taste can be used very powerfully in a metaphor. The senses in NLP are referred to as The Representational System. Each person accesses the external world through a unique sequence of The Representation System. NLP emphasizes the three senses of visual, auditory, and kinesthetic (VAK); our eyes see pictures, our ears hear sounds, and our body feels sensations. Everybody represents information primarily through visual, auditory, or kinesthetic, but people aren’t necessarily fixed in any one system and will tend to shift according to the situation. But for the most part each person prefers one representational system over another which can cause a discrepancy in communication. I find it unfortunate that the public school system in the US doesn’t teach children based on their favored representational systems. I suspect it’s the same in other countries as well. All children are forced into one mold, and if you didn’t process the information according to the teacher’s representational system, then tough luck!
There are two different methods of hypnosis, direct and indirect. The direct approach (Father hypnosis) tells the subject what will happen. The indirect approach (Mother hypnosis) uses a permissive style of speaking, similar to what NLP calls Mind Reading. When most people think of hypnosis, they think of the more direct approach where the hypnotist commands them to sleep, similar to what you find in popular books, movies, or theater.
When you do a search on covert hypnosis and persuasion techniques John Wingert isn’t usually a name that pops out first. This could be because of the fact that he puts himself so fully into what he does, he doesn’t have time to launch full online marketing campaigns; that’s my guess anyways. He appears to set aside large chunks of his own time to connect personally with his customers, so they can fully understand the material he is teaching. I was introduced to John Wingert by way of the 
When people make a statement of judgement, evaluation, or comparison about something without attributing it to an authority it is called a lost performative. If you hear a judgement, belief, or standard being asserted in your daily life, ask yourself if you can identify who is setting the standard.
Every religion and cult I’ve looked at uses hypnotic language patterns and metaphors, either consciously or unconsciously. Their blissed out followers parrot a few charismatic leaders within the organization; a lot of their jargon and propaganda uses nominalizations freely.